12 Ways To Improve The Customer Experience For Online Shoppers
Increasing conversion rates from mobile devices such as smartphones and tablets is a key goal of every ecommerce company. So now you know that it’s not just WordPress, but the combination of WordPress, the administrators and the users, and the e-commerce plugin/solution used on the site that determine how secure an e-commerce site is. Let’s take a look at some of the popular e-commerce solutions that you can use on top of your WordPress installations for a safe and secure online store.
Uncode is a warm and inviting, powerful and versatile, superbly simple and streamlined, both user and developer friendly, reliable and secure, safe and smartly developed, engaging and dynamic, tech-savvy and resourceful, extremely responsive WordPress multiconcept, multipurpose website theme.
Facebook’s rationale for building more e-commerce features into its social network is much the same as its rationale for hosting publishers’ articles on its social network: Those experiences on smartphones currently aren’t very good, and Facebook – which famously pivoted to mobile in 2012 – thinks it can do it better.
These companies are incorporating retail fundamentals like optimizing customer interactions over mobile devices, building brand loyalty by giving each customer a voice, and creating unique customer experiences as part of a customized journey to increase engagement and drive sales.
As Wired author Marcus Wohlsen puts it, Warby Parker’s customer service seems to be conducted by real people, not robots or, even worse, people trained to act like robots,” in the 2014 post Is Warby Parker Too Good To Last?” Powered by giving customers exactly what they want, the company ultimately sacrifices their own money, time, and control to fulfill such a unique business model.
Some Web sites such as Selfridges do not provide the amounts of taxes on the shopping-cart page, but instead alert customers that the total is approximate until the customer provides delivery details, as shown in Figure 8. Some other Web sites—for example, Michael Kors, shown in Figure 9—do provide the tax charges on the shopping-cart page.
Within the realm of online commerce websites, KALLYAS is peculiarly talented, considering its out of the box integration of the industry standard WooCommerce e-Commerce plugin suite and its visually and graphically cohesive presentation in the form of beautiful ready-made online shop page templates that are fully functional and ready to go live from day one, following a simplified importation process and then simply adding your product catalogue.
By reviewing your website analytics, we can get an idea of how your customers interact with your brand online and create a product marketing strategy that will give your subscribers every opportunity to purchase without making them feel overloaded with emails.
In addition, the SendinBlue website includes an extensive help section featuring a host of user tutorials and FAQs on a wide range of topics, such as how to create your first email campaign, how to build a contact list, how to connect the software to your website for transactional purposes and how to implement automation strategies.
Because e-commerce marketing is a digital marketing field, a career in e-commerce marketing requires marketers to not only have a marketing background, but also a firm understanding of the ever-changing world of social media, search engine analytics, and broad-based online marketing.
Interestingly, this widening of the market is taking place in the tier II and III cities of India, which means that these emerging ecommerce markets are also bringing with them a need to establish logistics and analytics centres, further widening the scope of the industry.