ECommerce Entrepreneur Scholarship
If you are watching these consumer behavior smoke signals, maybe it’s time to think of adding an e-commerce component to your website? More and more native pieces of content start to appear on Facebook – supporting content, the goal of which is sales promotion, which also offer value at the same time and which appear on the timeline just like the liked pages and the shares of friends.
Threadflip, a women’s fashion commerce app, has found that Facebook Login users spend twice as much time using the app, have a 30% higher average lifetime value, are 38% more likely to make a purchase in their first week of using the app and 50% more likely to make a repeat purchase in their first month.
Green further advises eCommerce store owners to: try and make sure that customers need to take as few steps as possible when it comes to selecting a product and going to the checkout”, preventing customers from changing their minds during a lengthy process.
DirectIQ – DirectIQ is an all-in-one email marketing service that includes an easy to use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing.
Once you have the email addresses of people who are interested in currently out-of-stock items, you can also take the opportunity to let them know about other related products that they may be interested in buying in the meantime while they wait for their preferred product to become available again.
Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.
The digital medium is completely dynamic and depends on a lot of external platforms – Search Engines (Google, Bing etc), Social Networks (Facebook, Twitter, LinkedIn etc), Marketing tools (Google Analytics, Omniture, Mailchimp etc) and so on. Since all these platforms are constantly evolving, in order to keep pace with them, we need to have the flexibility to adapt quickly.
Customer experience boils down to how a consumer sees and interacts with a business, by using these tools businesses can be present at important touch points in the customer’s journey, supporting them, providing information and answers in real-time and making the customer feel valued and important.
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Apart from digital marketing, eCommerce start-ups can also benefit form marketing through traditional mediums by taking their business offline if feasible- having a booth at a flea market or engaging with local business networks, via print ads or by distributing flyers can be effective.
The candidate should have 10+ years’ experience in Interaction Design, Information Architecture or User Experience positions; 3+ years’ experience leading complex eCommerce experiences and 5+ years’ experience in management working for significant brands in-house or on the agency side…but ideally both.
The lack of character limits on posts, as well as the ability to use photos and videos, means that there aren’t the same restrictions found on Twitter or Pinterest, for kind of engagement is very valuable for store owners – not only does it fulfill a traditional marketing and advertising role, it allows ecommerce store owners to learn about customer reactions and make positive changes.
Ignoring mobile is like putting a big sign on your eshop reading Mobile Viewers Not Welcome.” The 1st and 3rd most popular email clients are Apple’s iPhone and iPad Mail apps, respectively, and 80% of consumers will delete an email if it doesn’t look good on their device.