Five Of The Internet’s Best ECommerce Experiences & Why They Work
In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). If you want to be really aggressive with building your list, you can try gating certain products or pages on your website, or prevent visitors from accessing your entire website itself until they provide you with their email address and contact information.
Elsewhere, using some very simple guidelines laid out in the post email subject lines best practice – personalisation, relevance, good length, originality variation and avoiding these 45 words – let’s take a look at some of the best examples from my inbox.
The perfect example of contextual marketing is the famous Oreos Super Bowl tweet, where they played off the Super Bowl XLVII stadium lighting problem to show that you can still dunk in the dark.” It was the perfect combination of timeliness and humor, to an audience that loves snacks during a game.
But the exclusive data on the email campaign strategies of the 50 best email marketers in e-commerce amassed in this 45-page report reveal how retailers are bridging the personalization gap and meeting consumers’ needs with relevant information—and reaping great ROI dividends in the process.
While you are here, don’t forget to check out one of our most popular series entitled CMSC Reviews Six Top Enterprise eCommerce Platforms where we assessed the key features, pros and cons, and pricing of Demandware, BigCommerce, Shopify, commercetools,Hybris, and Magento.
To be a successful email marketer , you need to be willing to spend time and money on tools that allow you to test everything in your emails—from subject lines and delivery timing, to email length, body structure, images, links, call-to-actions, offers, and anything else you can think.
Using affinity-based data to present products that each customer in an advanced segment is most likely to buy is a bona fide way of increasing loyalty, driving purchases and creating useful one-to-one experiences for valuable consumers, and not for average” ones.
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And if your customers failed to respond to any of your birthday emails, trigger one to remind them about it. Reminder birthday emails generate an increase of at least 20% in open rates, click-to-delivered rates, average order value and revenue per email.
What’s more, with a online store, it make more sense to tie up your marketing efforts digitally, thus leveraging the benefits and visibility offered by platforms like Facebook , Twitter, Google+ , YouTube Adding these channels to your core business will get you digital virality with minimal cost.
Through completing the eCommerce Module Course participants will be able to develop clear set-up objectives around any eCommerce implementation, and understand how to measure customer outcomes, in order to ultimately enhance the customer experience.